The Challenge
Many apprentices lacked a strong sense of belonging to the brand and often overlooked Swisscom’s visual identity. I recognized that the first days at a company are particularly formative, especially for those starting their careers, and saw an opportunity to make the brand personal, relevant, and meaningful from day one.
The Solution
The Swisscom Welcome Box provided the answer: a curated, high-quality experience featuring practical and beautifully designed branded items. It balanced strict brand guidelines with a youthful, understated aesthetic, integrated seamlessly into daily life, and strengthened apprentices’ connection to the brand.
The Result
The project was recognized as the Best Graduation Project in the Canton of Bern and received a final grade of 5.9. Beyond the award, the concept gave Swisscom a scalable and meaningful onboarding tool that fosters brand connection, pride, and engagement from day one.
