A New Visual Language for Swisscom
Together with the Creative Director, I led all creative aspects, including concept development, production planning, photographer selection, moodboard creation, casting, location scouting, on-set directing, and post-production coordination.
Four Days. One Brand. Endless Stories.
In just four days, we set out to capture the full world of Swisscom: sustainability, Swissness, family, outdoor life, home office, gaming, business, and relaxation by the lake. Real people, real emotions, real Swiss moments, all under the new claim: “Discover what you can.”
Creative Direction from Start to Finish
Concept development, moodboards, casting, location scouting, on-set directing, and post-production were all carefully managed, with every detail designed to reflect the brand’s human and optimistic spirit.
The Result
The project produced a versatile image library of over 200 photographs, perfectly aligned with the refreshed brand identity. The images are used across all Swisscom touchpoints, ensuring one consistent and authentic visual story.
Photographed by the super talented apricotberlin
